The Automobile sector comprises a large network of multi-brand dealerships, supplemented by vehicle hire and tyre retailing activities.
 

Multi-brand automobile dealership network

 

GBH started this activity by importing and distributing for Renault on Martinique in 1988, and later strengthened it by becoming the brand's sole importer in the 4 Overseas Departments.
For several years it has been continuing its development by retailing for Mercedes, Volkswagen, Audi, Toyota, Nissan, Seat, Skoda and Mitsubishi. This makes it the leader in these departments and in the sector with sales of over 25,000 new vehicles per year.
The group, through its "Madiva" subsidiary company, imports and distributes several brands of new vehicles on the whole of Morocco.
 

Renault Dealer Martinique, Guadeloupe, Guiana(FR), Réunion

 

Vehicle hire

 

The vehicle hire activity is based on 2 trades :

So GBH represents the following Vehicle hire trade names :
Europcar, Rent a Car, Holiday by Car, ADA, Jumbo Car and System Lease.
At present the group manages a fleet of 3200 vehicles.
 

Tyre retailing network

To supplement these activities, GBH has developed a large tyre retailing network mainly with Michelin, on Martinique, on Guadeloupe, in Guiana, on Réunion, Trinidad & Tobago and New Caledonia. It is based on about fourteen sales outlets.
 

Michelin Martinique, Guadeloupe, Guiana(FR), Réunion, Trinidad & Tobago, New Caledonia

 

SEE ALSO Automobile Sector Food Retailing Sector Non-Food Retailing Sector Diverse Activities