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GBH expands in the transport sector in Morocco

GBH
GBH développement international

GBH is stepping up its commitment to the transport sector in Morocco with a strategic partnership between Forland Motors Morocco and Bamy Trucks Morocco, its specialised commercial and heavy-goods vehicle distribution subsidiary.

Bamy Trucks Morocco is proud to have been chosen by the Forland Motors Group, the Chinese global leader in the industrial-vehicle sector, to support its expansion in the Moroccan market. This partnership will enable Bamy Trucks Maroc to enhance its commercial and heavy-duty vehicle range. A number of Forland models are assembled in local factories, demonstrating a firm commitment to developing industry in the country.

With its vehicle range weighing between 2.2 and 9 tonnes, equipped with state-of-the-art technology, Forland Motors meets the needs of transport and logistics professionals with modern and affordable vehicles, contributing towards the country's economic growth as a result.

GBH has been operating in the Kingdom of Morocco since 2017 through its Bamotors subsidiaries for importing and distributing the Kia and Geely brands, its Pneurama subsidiaries for distributing the Pirelli and Prometeon brands, and its Bamy Trucks subsidiaries for distributing Renault Trucks.
The Group has also been operating in the car-rental sector in the country through the Hertz brand since 2012.


Pictured (from left to right): 
Mr Pan, Forland Trucks Global Development Director; Dong Yongsheng, Forland Trucks President; Li Changlin, Ambassador of China to Morocco; Michel Lapeyre, GBH Africa and Indian Ocean Managing Director; Bertrand Sireyjol, GBH Morocco Director; Lionel Labescat, GBH Bamytruck Morocco Director; and Adil Badr Ezzaman, Forland Brand Dirctor for Bamytrucks Morocco.

Our group

Founded in 1960, GBH developed in the France's overseas departments before expanding internationally. The growth of GBH, a Martiniquan family group, was first built on industrial activities in the food, building material, and tyre retreading sectors. Today, the Group has expanded to include two further business areas automobile distribution and mass retail.

Our commitments

GBH contributes to the sustainable economic and social development of the territories in which it is established by promoting the social, cultural, heritage and ecological environment.